| Current Ad Campaign |
Our latest campaign is running to launch our new online trade ordering site, www.gs247.co.uk. The adverts are based around educating users as to how easy it is to get online, demonstrate the benefits of online, such as anytime ordering and huge discounts and let everyone know about our night out in London promotion for registered users. The first is a double page spread based around education...
With BlackBerry handsets appearing in their masses, it can be difficult to effectively stock the appropriate accessories. This ad was designed to read alongside classifieds, service directories and other areas customers might be looking for these products. As a distributor that stocks and provides accessory solutions, it is pivotal that we can be seen shouting about our products at all times.
The ad campaigns below are a fusion of our two main services, environmental solutions and accessory distribution. The two versions differ slightly in their imagery, but they are their to bring awareness to Genuine Solutions growth as a company, and demonstrating that we can provide various solutions to a range of clients. The ads have featured in trade press journals and also ran as our campaign throughout the Mobile News Awards, featuring in their book of the night as a DPS.
Genuine Solutions International advertise in the CIC publications, reaching a huge audience in both Europe and Asia. The adverts are heavily product lead, featuring major brands and the latest in accessory solutions. The ads are also converted into web pages for our own CIC pages.
Our first major advertising campaign was called "The Smarter Way to Buy Accessories", in which we were offering our wide range of accessories to the trade, whilst demonstrating the professional approach we bring to the industry as a whole.
The campaign has ran throughout the trade press, and is currently in Mobile Business, Fone Magazine and Mobile News. It will also feature at the Mobile News Awards 2007, in both our entry pack and within the book of the night.
The campaign has proved extremely popular in the industry, and all our feedback has been further enhanced by the various forms of replication spotted in advertising campaigns for other large distributors. It seems that what we have started has become somewhat of a trend in the industry, and smart could be the new Nokia.....well not quite.
The top ad featured was the start of our 'smarter way' campaign. The second is a reworking of the concept featuring our new branding strategy implemented in May 2007. The small landscape ad above this paragraph is a strip ad featured below the distributor guide table in every issue of Mobile Business magazine to further enhance our listing.
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